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3 articles
A/B testing replaces marketing guesswork with evidence — show two versions, measure which performs better, and keep the winner. Here's how it works and how to run tests that actually mean something.
Not all marketing numbers are worth tracking. Here's how to tell meaningful metrics from flattering vanity ones, and which numbers actually tell you whether your marketing is working.
SEO is easy to obsess over and hard to measure well. Here are the metrics that actually tell you whether your efforts are working — and the vanity numbers to ignore.
